Privacy Policy

Introduction

Tithi.live ("we", "our", or "us") operates https://tithi.live, a free Hindu panchang, horoscope, and festival calendar service for users in India and worldwide.

This Privacy Policy explains what information we collect, how we use it, and your choices. By using Tithi.live, you agree to this policy.

Last updated: 22 September 2026.

Information We Collect

We collect limited information to operate and improve the service:

• Usage data: pages visited, city or service selected, language preference, browser type, device type, and approximate region (via analytics).
• Account data (optional): if you register or sign in, we store your email address and profile details provided during registration.
• Technical data: IP address, timestamps, and error logs needed for security and reliability.
• Cookies and similar technologies: small files stored on your device to remember preferences and measure site performance.

Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors use our website—for example, which panchang cities or festival pages are most helpful.

GA4 uses cookies and may collect information such as your IP address (often anonymized), browser characteristics, pages viewed, and time spent on the site.

Google processes this data according to its own privacy policy. You can learn more at https://policies.google.com/privacy and opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

Advertising & Google AdSense

We may display advertisements through Google AdSense or similar partners to support the free operation of Tithi.live. Publisher content (panchang data and educational guides) remains the primary purpose of each page; ads are secondary.

Google and its advertising partners may use cookies—including the DoubleClick cookie—to serve ads based on your visits to this and other websites, and to measure ad performance.

Third-party vendors, including Google, use cookies to serve ads. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to Tithi.live and/or other sites on the Internet.

You may opt out of personalized advertising by visiting Google Ads Settings: https://adssettings.google.com. You can also manage third-party ad cookies at https://www.aboutads.info/choices.

We only work with advertising partners that support applicable privacy laws and Google AdSense program policies. If you have advertising privacy questions, email us at the address below.

How We Use Information

We use collected information to:

• Provide daily panchang, horoscope, and festival content in your selected language and city.
• Maintain account access, security, and session management for registered users.
• Measure traffic, improve performance, and fix errors.
• Prepare for responsible advertising and comply with Google AdSense program policies.
• Respond to privacy or support requests.

Data Sharing

We do not sell your personal information. We may share limited data with:

• Service providers such as Google (Analytics, AdSense), Cloudflare, and hosting partners who process data on our behalf.
• Authorities when required by applicable law.

Data Retention & Security

We retain account and operational data only as long as needed for the purposes described above.

We use HTTPS, access controls, and industry-standard practices to protect data. No method of transmission over the Internet is 100% secure.

Your Rights & Choices

Depending on applicable law, you may request access, correction, or deletion of personal data we hold about you.

You can control cookies through your browser settings. Disabling cookies may affect language preferences or certain features.

Registered users may sign out and contact us to request account-related data changes.

Children's Privacy

Tithi.live is a general-audience informational service. We do not knowingly collect personal information from children under 13 without parental consent.

Contact Us

For privacy questions or requests, email [email protected].

Website: https://tithi.live